It isn’t hard to design an effective web ad and taking it to the next level is critical in order to make an impact and effective impression on the viewer. This ad has some creative elements that he bring it to the next level. I want to add that this web banner ad needs a Call-to-action button. The teal color makes the ad pop with its contrast with the gray colors. The addition of the photo helps give the ad life. A short amount of content and a branding element helps complete the ad.