Streamline the content

Here is an example of too much clutter. This format can be streamlined more effectively. Remove the duplicate “:00” and the extra spaces around the dash. The dash should also be an EN dash. While you are at it, don’t forget the space before the “pm”

Underline me not

Designers have the ability to use so many options to make a headline or any amount of text more prominent that underlining should be one of the last options we consider. There is a difference between using a line as a divider but when it is as an underline you are digressing to the days… Continue reading Underline me not

Proportional response

Somehow the approval process was dropped here. I can’t imagine Smart Bank was OK with all their photos were squished. It is amazing how many people don’t realize they aren’t resizing their images proportionally. The Shift key is the perfect help for this.