Design Tips – Ebert Creative

Slogans should be quote free.

People design their slogans often times with quotations. This is and old feature that doesn’t have a place with a modern slogan.

Here is an example of too much clutter. This format can be streamlined more effectively. Remove the duplicate “:00” and the extra

Bulleted lists are very common and often times a designer will just set the leading but not the space-between paragraphs. The problem

Designers have the ability to use so many options to make a headline or any amount of text more prominent that underlining

It may be a subtle item but the direction images face are important. In this example the camera is facing off of

I have never understood how designers determined that outlining type helped make it more readable. Unfortunately, it actually makes type harder to

Somehow the approval process was dropped here. I can’t imagine Smart Bank was OK with all their photos were squished. It is

As we have progressed through time with giving out web site addresses we have dropped more and more in the long line

Indenting is one way of indicating a new paragraph. It isn’t the most preferred in modern layout design but it is acceptable.

In this example, you’ll see that the designer doesn’t put a proper association with the paragraphs and their subheads. Add space before